Find it in Mynewsdesk: Publish > Press Releases/News/Blog posts > Publish new

The publishing template has the same format for press releases, blog post or news stories. So congratulations, on this page, you will learn all three at once! There are more to our publishing template than just writing a text and adding an image. Though, you don’t need to use all functions, we hope that you get a sense of what they are used for, and why.

The publishing form is divided into two parts:
1. Create story
2. Publish story

1. Create story

Heading – The heading works as a headline for your written content but will also be prominent in email subject lines and other instances like different social media channels.

Summary – The summary will only be found in social media, Google, in monitor emails, and not when clicking into the full story. Write your summary or paste the introduction from your body text, but don’t leave it empty.

Main image – This image will be the most prominent picture. We recommend you to add a main image since it increases the click rate.

The main image should be horizontal to fit the frame. You can upload big images but they will be cropped to 700 pxl to fit different devices. And since we resize the image, it will not be available for download.

Body text – To get structure into your body text you can use the tool bar.

 

A. Formatting, put subheadings into your text.
B. Make you text bold, italic or underlined.
C. Create lists with bullet points or numbers.
D. Make tables.
E. Add links that lead to relevant sites.
F. Add more pictures into your text.
G. Embed video- and audio players, like Youtube and Soundcloud.
H. If you want to add more features you get the HTLM-code by clicking here.

Company description (press release) – This is your company’s signature that will be shown below the body text. You can change a default text in your Newsroom settings under the headline Add a boilerplate.

Attached files – If you want to add a copy of the press release in Word- or PDF format.

Resource Links – Add any links you want to promote, such as articles, specific pages on your website, partners’ websites, social networks, etc.

Tags – Use tags to structure your content in your newsroom and to set up themes for your content. This makes it easier for visitors to find what they are looking for. To manage your tags, go to Newsroom > Tag Management.

Related Content – Attach content to your story that readers and journalists might find interesting or useful. Add high resolution images, videos, documents, contact details and previously written stories from your newsroom.
Example:
– If you want photos to be accessible for download in full resolution together with the release
– If you have a series of stories that follow up on each other.
– If you’ve written about a report or a research, attach it as a PDF.

How to add related material:

  1. Select what type of content you want to add in the scrolling menu.
  2. Choose the piece of content you want to add to your story in the list below.

Find your added content under the headline Selected related content. You can also remove content from the story by clicking the x.

To add content that hasn’t been created in your newsroom yet, use the shortcut Create new down to the right. Choose what content type you want to create and a publishing form will appear where you can add for ex. images and documents. Note that these will be published together with the story, and will be visible with the other, for example, images and documents.

Preview – Preview what your story will look like in your newsroom.

Save as draft – To save your story and continue working on it later, click Save as draft. You can also start work by clicking this button. This will automatically save your story every 2 minutes.

Save and continue – Save your story and continue to step 2. You can always go back and edit your story before you publish.

 

2. Publish story

Publication date – You can schedule your story or publish older content items by backdating them. If you backdate it more than a week it won’t be sent out to subscribers or followers.

Categorization – Reach out to journalists and editors who subscribe to content from Mynewsdesk by adding categories. Make sure you add relevant categories and remove irrelevant ones in order to reach the right audience.

When you choose a topic or a region, you reach subscribers of that category. The subscribers choose what categories they are interested in and receives emails with that content.

You may select up to 10 topics and 10 regions.

When you add a topic, you reach subscribers to that topic regardless of region.
When you add a region, you reach subscribers to that region regardless of topic.
You can not combine categories!

By adding a subcategory, you will reach both subscribers of the main category as well as the subcategory. If you just add the main category, you will only reach subscribers of the main category (no subcategories). The same principle applies to both topics and regions.

Add and edit your default categories in Newsroom settings.

Distribution lists – If you have added any lists in Contacts, select the lists to which you want to send the story to by checking the boxes next to them. Your list recipients will receive the full story in their email inbox. If the same recipients appear on several lists, duplicates are automatically eliminated by the system.

Channels – Select which external channels (e.g. social media) you want your press release published to. Add and edit your channels under Newsroom > Channels.

Edit – Go back and edit your story.

Preview – Preview what your story will look like in your newsroom.

Save and publish – Click here when you’re done! A pop-up will appear with a summary of time, distribution channels and related content. Choose if all your related content should published. Then go!