Find it in Mynewsdesk: Contacts > Audience Builder

Audience Builder is a media database which helps you to identify and contact relevant influencers within your industry, to provide them with your press releases, multimedia and branded stories. It covers multiple types of journalists from all over the world such as bloggers, analysts and columnists. Whether you want to reach out to journalists in a particular country or globally, you can easily find influential media contacts for your company and industry.

Writing about – Find journalists that write about specific topics by entering applicable subjects or key words (e.g. ‘communications’, ‘public relations’). Upon typing two characters, a list of suggestions will appear for you to browse.

Located in –  Discover journalists and influencers working in particular locations, regions or countries. Similar to the ‘writing about’ field, typing two characters will give you a list of suggestions to browse.

Working for – Search for contacts that work within a certain media type, from trade and consumer publications to broadcast media. Select the most appropriate terms to target the channels you want.

Focusing on – Select the geographic focus of the journalists and outlets you want to find. Perhaps you want to find contacts based in Sweden that have a global remit – in conjunction with the ‘located in’ field, you can select the correct focus to target those contacts.

Importing relevant contacts to your existing lists
When you have found relevant and interesting contacts, the next step is to import them to a contact list. Select a contact by checking the small box next to their name. To select more contacts you can either check each box or use Select all at the top of the list. To import your selected contacts, simply click on Add selected and choose which contact list you want to add them to.