At Mynewsdesk, we regard the press release as the classic format for addressing media. Fact-filled texts with a significant news value, often bigger occurrences and more extensive company information, all serve well as a press release. The language in a press release is usually of a more formal kind. To integrate insights and data from e.g. your line of business or society is a good method to further consolidate the content.
A press release can be suitable to communicate the launch of new products, major recruitments, acquisitions and mergers or awards that you have received.

News have a big news value and are important to your corporate communication, however, they are a matter of somewhat minor news compared to a press release. They can also work as a follow up to a press release. A news is directed towards a broader target group than just the media, though still using a more formal language just like in a press release.
Examples of news are minor recruitments, store openings, a customer case or event participation, or minor updates about your business.

Blog posts, contrary to press releases and news, are written in a more personal way, allowing room to deliberate freely using a laid-back language. The blog post can be seen as a company’s voice and aims at different kinds of audiences. Interviews with employees, your charity activities, or tips and tricks are all topics that suit well as blog posts.
A title example for a blog post published by us at Mynewsdesk could be: “Press release, news or blog post – what’s the difference?”

The difference between the three above types of text is basically in the content, how the text is written, and what kind of audience is addressed. From a technical perspective, however, there is hardly a difference in the publishing template. All types of text are structured in the same way, and will appear on your newsroom start page and under the tab News archive.

Please feel free to visit Mynewsdesk’s newsroom to see examples of press releases, news and blog posts.