At Mynewsdesk, we regard the press release as the classic format for addressing media. Fact-filled texts with a significant news value, often bigger occurrences and more extensive company information, all serve well as a press release. The language in a press release is usually of a more formal kind. To integrate insights and data from e.g. your line of business or society is a good method to further consolidate the content.
A press release can be suitable to communicate the launch of new products, major recruitments, acquisitions and mergers or awards that you have received.
News have a big news value and are important to your corporate communication, however, they are a matter of somewhat minor news compared to a press release. They can also work as a follow up to a press release. A news is directed towards a broader target group than just the media, though still using a more formal language just like in a press release.
Examples of news are minor recruitments, store openings, a customer case or event participation, or minor updates about your business.
Blog posts, contrary to press releases and news, are written in a more personal way, allowing room to deliberate freely using a laid-back language. The blog post can be seen as a company’s voice and aims at different kinds of audiences. Interviews with employees, your charity activities, or tips and tricks are all topics that suit well as blog posts.
A title example for a blog post published by us at Mynewsdesk could be: “Press release, news or blog post – what’s the difference?”
The difference between the three above types of text is basically in the content, how the text is written, and what kind of audience is addressed. From a technical perspective, however, there is hardly a difference in the publishing template. All types of text are structured in the same way, and will appear on your newsroom start page and under the tab News archive.