Press release – official announcements with strong news value

At Mynewsdesk, we view the press release as the classic and most formal format for addressing the media. It’s the foundation of professional external communication – a fact-based text that provides verified information with a clear news value.
A press release is best suited for your organisation’s significant events such as product launches, key recruitments, mergers or acquisitions, financial results, or awards. The tone should remain neutral and factual, written in a way that allows journalists to reuse or cite the content with confidence. Integrating relevant data, insights, or industry context is an effective way to strengthen credibility and interest.

News – sharing smaller updates with a broad audience

News shares updates that are still relevant and timely, but smaller in scope than a press release. While the language remains clear and professional, the audience extends beyond media to include customers, partners, employees, and the general public.
A news article works well for follow-ups to earlier announcements, updates from events or collaborations, or customer stories and smaller organisational changes. It can also highlight community or sustainability initiatives, or share local developments that are relevant to your stakeholders.
Larger milestones – such as a new flagship store, a strategic partnership, or entry into a new market – are better suited for a press release, as they carry broader business or media interest.

Blog post – the company’s voice and personality

A blog post allows for a more personal and conversational tone. It gives your company – and the people behind it – the opportunity to share reflections, experiences, and opinions in a more relaxed and authentic way.
Blog posts are ideal for topics such as employee interviews, behind-the-scenes insights, industry trends, sustainability reflections, or practical tips and advice. They often focus on sharing knowledge or stories that build trust and engagement with your audience.
A fitting blog post title could be: “Press release, news or blog post – what’s the difference?”

The essentials – what sets them apart

The main differences between a press release, news, and blog post lie in content, tone, and audience. From a technical perspective, however, they share the same publishing structure at Mynewsdesk. Regardless of type, all appear on your newsroom start page and under the News archive menu – ensuring your communication remains unified and easy to navigate.
To see how these formats come to life in practice, visit Mynewsdesk’s newsroom for examples of press releases, news, and blog posts from our own team.