Mynewsdesk’s Media coverage feature is a smart tool that automatically searches for press clippings matching the stories you publish on Mynewsdesk. Media Coverage is currently available for Swedish, Norwegian, Danish and German newsrooms.
Where to find it:
Media coverage is an integral part of Analyze. Go to Analyze > Your Content, click on the story that you want to analyse and switch to the tab Media coverage. Or simply click on the View hit(s) link that you’ll see in the list of your stories, e.g. under Publish > Press releases (where you’ll also already see a quick overview of the number of hits generated by each story).
How it works:
Media coverage does not rely on isolated search terms like classic monitoring services. It is a more complex AI function that finds the press clipping based on a number of different criteria.
The smartness of this tool lies in its natural language processing (NLP). And without being too technical, we can say that we analyse the story that you publish, dividing it into many different text strings. Then we match these strings with the content of media articles published on the internet. Whenever there is a match, we process it and show it as Media Coverage for your story.
Moreover, the function will check for some more preconditions, e.g. that the article in question was not published before your press release.
Missing articles?
As explained above, this is a press clippings function which works based on AI, that requires a much larger match than if you search via single expressions only (like when using Google, or in classic media monitoring).
When articles are not included in Media coverage, this is mostly because the AI could not detect a sufficiently long common sequence between the two texts.
However, in the case that you should find any further articles that you think should have been matched, you can always add those via the Add article button on the Media coverage site in Analyze.
Here you can also Delete from feed, if you should consider articles to be not relevant to you.
Please note, though, that Media coverage cannot fetch media articles that are hidden behind paywalls.
Similar tools:
If you are interested in getting more extensive results by flexibly setting up relevant search profiles, we suggest that you explore those options with Mynewsdesk’s first-class monitoring service called Monitor.
While Mynewsdesk’s Reports allow you to create a Coverage Report, i.e. a professional presentation of articles that you can gather from different sources (including Media coverage). These reports are enhanced with valuable key metrics, and enable you to easily share comprehensive information with internal and external stakeholders.
Please also see:
Tracking the impact of your story
CoPilot – Monitor your coverage
Monitor
Reports